Now that most new cars are seemingly equal, consumers have more leverage than ever before on what they want produced. Most of the consumers are now higher income individuals wanting the newest, latest model. People are coming out of this recession with higher credit scores, and since the automakers had to recreate their companies...they are all playing on an equal field now.
This will mean that the new products will need to be packed with technology, look awesome, and performance never hurts. There are so many choices available now...lets say you're looking for a car that's good on gas, but also quick. Well, you'll probably want a 4 cylinder turbo...now a bigger car, or a smaller one? Once you get the image of the car in your head, you'll realize how many choices there are. A few for example...a Hyundai Sonata Turbo, Mitsubishi Lancer Evo, Saab, Dodge, on and on....
The final thought is that the automakers today need to step up their game and have the cutting edge constantly available for production in their vehicles. The demand is high, the supply just needs to keep up with the demands of the demanders.
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